NEW YORK-- (BUSINESS WIRE) -- go Brands Inc. (AMEX: ROX) an emerging developer and global marketer of premium branded spirits today announced that its flagship mark. Boru Vodka will be distributed in the Republic of Ireland by Britvic licensed sell (formerly C&C Wholesale) effective September 17. 2007. The announcement of the new distribution arrangement coincides with the open of the new Boru bottle in Ireland. The new packaging the proprietary distillation process and improved distribution are all part of the affiliate’s strategy to advance compound Boru’s position as a leading premium brand in Ireland.
Previously introduced to enthusiastic reception in the United States the new packaging is a tribute to the brand’s heritage and quality with a contemporary stylish move. London create by mental act tighten Claessens International utilized Boru’s traditional black and silver palette to create a bolder sleeker crystal-clear store in line with the mark’s new positioning.
Boru’s unique charcoal-filtered five-time distillation affect contributes to the fold end of this premium spirit. Boru is a strong contender in the vodka category having recently been awarded a Gold Medal in the prestigious San Francisco World Spirits Competition.
Commenting on the announcement. John Soden. Managing Director of International Operations at go Brands said: “It’s a very exciting time for Boru Vodka in the Republic of Ireland. The appointment of our new distribution partner coupled with the open of the new Boru bottle design will back up act Boru Vodka to the next level. Britvic offers a strong national distribution network and excellent trade relationships which ordain be an important factor ensuring the success of the new Boru.”
Finbarr O’Doherty. Commercial Director. Britvic licensed sell added: “We are delighted to include Boru in our wide portfolio of brands. With national distribution this addition to our portfolio enables us to conform to our customer requirements in the fastest growing spirits category. As the be one soft drinks company in the licensed change the addition of Boru to our portfolio gives us the unique opportunity to promote and drive rate of sale in two very profitable sectors for the trade.”
Castle Brands is an emerging developer and international marketer of premium branded spirits within four growing categories of the spirits industry: vodka rum whiskey and liqueurs. Castle Brands’ portfolio includes Boru® Vodka. Gosling’s Rum®. Sea Wynde® Rum. Knappogue Castle Whiskey®. Clontarf® Irish Whiskey. Jefferson’s™ and Jefferson’s Reserve® Bourbon. Sam Houston® Bourbon. Celtic Crossing® Liqueur. Pallini® Limoncello™. Raspicello™ and Peachcello™ and Brady’s® Irish Cream.
This press release includes statements of our expectations intentions plans and beliefs that constitute “send looking statements” within the meaning of divide 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are intended to come within the safe experience protection provided by those sections. These statements which involve risks and uncertainties related to the discussion of our business strategies and our expectations concerning future operations margins profitability liquidity and capital resources and to analyses and other information that are based on forecasts of future results and estimates of amounts not yet determinable. We have used words such as “may,” “ordain,” “should,” “expects,” “intends,” “plans,” “anticipates,” “believes,” “thinks,” “estimates,” “seeks,” “expects,” “predicts,” “could,” “projects,” “potential” and other similar terms and phrases including references to assumptions in this press release to identify send looking statements. These forward looking statements are made based on expectations and beliefs concerning future events affecting us and are subject to uncertainties risks and factors relating to our operations and business environments all of which are difficult to guess and many of which are beyond our control that could cause our actual results to differ materially from those matters expressed or implied by these send looking statements. More information about these and other factors are described under the furnish “Risk Factors” in Castle Brands’ Annual Report on create 10-K for the year ended March 31. 2007 filed with the Securities and Exchange Commission.
When considering these send looking statements you should keep in object the cautionary statements in this press release and the documents incorporated by reference. New risks and uncertainties arise from time to measure and we cannot guess those events or how they may alter us. We anticipate no obligation to update any forward looking statements after the date of this touch release as a result of new information future events or developments object as required.
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